Job Title: Digital Marketing Manager - Michigan Sports & Spine

Location: Metro Detroit, Michigan (On-site with flexibility)

Company: Michigan Sports & Spine

About Us:

Michigan Sports & Spine is dedicated to providing comprehensive care for athletes and active individuals. We focus on delivering expert care and rehabilitation services to our community.

Job Description:

We are seeking a dynamic Digital Marketing Manager to spearhead our marketing initiatives. This role involves crafting and executing a cohesive marketing strategy that amplifies our brand and drives patient growth.

Key Responsibilities:

• Marketing Strategy: Develop and manage annual and quarterly marketing plans to promote services and increase patient inquiries.
• Social Media Management: Oversee social platforms (Instagram, Facebook, TikTok, LinkedIn, YouTube) to engage our audience and promote our offerings.
• Paid Advertising: Launch and optimize campaigns across Meta, Google, and YouTube to ensure effective retargeting and conversion tracking.
• Content Management: Maintain our content calendar and ensure timely publication across all channels.
• Partnership Development: Cultivate and manage external partnerships with community organizations, sports teams, and healthcare professionals.
• Performance Reporting: Deliver monthly reports on marketing effectiveness with actionable insights.

Qualifications:

• 4+ years of experience in digital marketing, with hands-on experience in social media and paid advertising.
• Proven track record of running successful advertising campaigns and managing marketing budgets.
• Strong understanding of integrated marketing strategies and analytics.
• Excellent organizational skills and ability to meet deadlines in a fast-paced environment.
• Bachelor's degree in Marketing or a related field is preferred.
• Previous experience in healthcare, sports, or a related industry is a plus.

What Success Looks Like:

• A well-documented marketing plan and content calendar.
• Measurable growth in patient inquiries from digital channels.
• Successful management of community and business partnerships.

How to Apply:

Interested candidates should submit their resume and a cover letter detailing relevant experience and achievements.

Join us in helping our community stay active and healthy!